Evaluation Question 7

Evaluation Question 6

Evaluation Question 5

Evaluation Question 4

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

Final Film

THE CROMPTON RUNAWAY

My Own Institutional Logo For Our Production Company

I chose to plan this logo like this since it passes on the polo shirt outline of the primary concentration of our production company name, however additionally, it looks stylishly and appealing. It also depicts our company extremely well since you can clearly observe the logo and it is straight to the point.

Research On Institutional Logos

With regards to mainstream and independent institutional logos, there are a few contrasts. Mainstream logos have a tendency to have proof of high spending plans and are generally very complicated which mirrors the cost that has been put into delivering the logos. Independent logos, in any case, have a tendency to be still pictures that still have an expert look however are obviously identifiable to be created on a low spending plan and set aside a shorter opportunity to deliver than that of a mainstream institutional logos.

Examples Of Mainstream Logos

 20th Century Fox

Movies that have been made by this production company, and have this logo, have a tendency to have motion which depicts the high spending budget that these companies have. Likewise, this company has utilised special effects to make a recreation of this text which is sat on top of a wooden stage. The utilisation of special effects as opposed to basic motion or animation, means the polished skill and high calibre of their production company.

Universal

This is the institutional logo of Universal Pictures which was made in 2012 and it was the first form of this logo to have CGI where the light rises up out of the globe, gradually uncovering the continents. The name Universal shows up in gold and white lettering. The utilisation of CGI in this logo introduction indicates that Universal have high production values and are consequently ready to make an energised picture utilising computer illustrations. This makes the logo look energising and further lures watchers to bear on watching the film.

Examples of independent logos:

Film 4 

This is the institutional logo for Film 4 Productions. Film 4 is a free British organisation that is in the custody of Channel 4 Television Corporation and it has added to a considerable measure of movies that have been made in the United Kingdom. This logo highlights a strong shading foundation with white lettering on it. The white lettering of "FILM" makes it emerge in light of the fact that it is effectively separated from the red shading foundation. In any case, this logo, alongside no movement and no motion, demonstrates this is an expert looking outline, which proposes that it has been made in a top of the line studio regardless of it most likely being made on a low spending plan.

Warp Films

  

Warp Films is an independent film and television production company based in Sheffield & London, UK, with a further affiliated company Warp Films Australia based in Melbourne, Australia. This is the institutional logo for 'WARP FILMS'. This logo also highlights a strong shading foundation with white lettering on it. The white lettering of   'WARPFILMS' makes it emerge in light of the fact that it is effectively separating from the black background. It also has a unique shape to it and would look admirable in the eyes of children due to how the shape of the logo was produced.

By investigating into various mainstream and independent institutional logos, it will help me while making my own film opening by permitting me to know the typical design of an institutional logo so it will help me to make an expert looking logo that suits the kind of production organisation that our group will be.

Our Production Company

Our group were given the decision whether to be either a mainstream or a independent company. We have chosen to be a independent company since we don't have adequate funds to be fit for being a mainstream company. Likewise, this implies we can't include star names or top notch cameras. Furthermore, this won't influence the film that much as we are hoping to make a coarse autonomous film. Additionally, we have restricted promoting and the conveyance of our film will be very constrained as it would not have the capacity to be distributed onto multiplex silver screens. 

Since we don't have high creation values or huge name on-screen characters in our film, we will focus on our film towards a particular target group of onlookers and age go which will be 15-25 year old gents. 

We will resemble Warp Films since they are additionally a independent film company; so along these lines, we will make our film have a gritty vibe to it and we will point our film at a specific group of people which is basically the kind of group of audience independent  companies point their movies at. 

By knowing how our  production company will function, it will permit us to remain centred and ensure that we don't do anything that we shouldn't do that is not possible.

 

Films That Have Influenced Me

For this task, I am going to be talking about the films that have influenced me for my film opening. I am going to look at what ideas they have given me and summarise how I could use these ideas for my sequence.

DEADPOOL (2016)

Deadpool is a mainstream action film that has hugely influenced my ideas towards choosing the genre of my film. I like how it is an action film, but also has a twist of comedy to it because I feel that it makes the film opening more fun to watch as well as intriguing. Its given me ideas on themes as to what lighting to use as it looks quite natural and dull but it suits the genre well. I have gathered ideas about slowly revealing the scene as in Deadpool it begins with lots of close ups and by the end of the film opening, you get to see what the whole picture is. I think this is an interesting of introducing the film and gets the audience intrigued by slowly introducing the scene. It has also given me ideas on location, as to film in city-like location as that is often a popular sort of location for action films. The pace is very slow and calm making the situation seem less serious, bringing out that aspect of comedy.

SPECTRE (2015)

SPECTRE was the 24th installment in the James Bond film series and the 26th overall. James Bond was portrayed in this film by Daniel Craig and it was his fourth performance playing as James Bond. 

In the film, Bond was pitted against a worldwide criminal syndicate corporation named "SPECTRE" and against their leader, Ernst Stavro Blofeld, who was unveiled to be Bond's adoptive brother as he attempted to obstruct his plan to launch a global surveillance network and discovered Spectre and Blofeld were behind the events of the previous three films.

When I watched SPECTRE for the first time when it was released, I really enjoyed it because I like watching action films that have some sort of challenge and explosions and general action. I like the suspense and tension that is given off by these types of films.

SPECTRE attracted its audience through several successful marketing campaigns. These include several product placements by Sony. 

For example, they partnered with Belverdere vodka with the vodka being part of the film in exchange for publicity of the film and the vodka. Also, Aston Martin specifically made an exculsive Aston Martin DB10 - only 10 of them were built. Eight of the 10 cars that were built, were featured in the film and two more were built for promotional purposes. 

Conclusion

By doing this task I have mentioned some points about the ideas I have gathered from other sources and discussed how I could use them in my film opening. This has helped me overview my ideas and begin to develop a storyline from it.

Extra Research On My Genre & Audience

For this task, I am going to do my own independent research on genre and audience to get some primary information. I have decided to do a questionnaire about what genres people like, and what they expect to see in a film of that genre. I am hoping this will help give me an idea of what genre to choose as I will see what people like about them and therefore I will see what I could possibly include in my film opening.

Questionnaire

I created the questionnaire online using survey monkey. I wanted to find out what sort of content people would like to see from a thriller movie. For this question, the option for 'tension' was by far the highest answer as everyone but three people chose this. I expected this because thriller is all about thrilling the audience causing a reaction to what they are watching by surprising them, causing emotion, or scaring them. To jump scare an audience, the best way to do this is to build up tension which every thriller film that I know of does. If I were to do this genre I will definitely involve tension in some way as I think this is a good way to draw in an audience and this is what most people would expect to see in a thriller.  

  

Everyone chose each of the options and there are quite a few that have only one choice which was 'investigations', 'a natural disaster', a hero or villain, and 'view the story from a characters perspective'. This has helped me for my research as I now know that these are not so relevant to include in my film opening so it isn't important to include them. I also now know that I must definitely include tension if I go along with this genre. 

  By doing this questionnaire, I have found out so much of what ideas and what aspects people prefer so I know what people expect to see from my film opening and what people want to see. Also these are reliable results as they come from a primary source. This has helped me a lot with nailing down what ideas are best and have also helped me to analyse each genre and to decide what genre to choose. Also this has helped me find out about what sort of audiences like my ideas so I know what route to go down depending on who I am targeting my film at.

A Timeline Of Titles From A Film In My Chosen Genre

For this assignment I will make a course of events of titles particularly from the genre I have decided for my film opening which is a Thriller. I have chosen to look at the Godzilla film opening (2014) in light of the fact that I haven't watched this movie before and it will be interesting for me to find out how the titles would run. 

0.04 - 0.17: Warner Bros. animation
0.19 - 0.33: Legendary animation
0.40 - 0.43: Warner bros pictures and legendary pictures presents
0.44 - 0.47: A legendary pictures production
0.50 - 0.52: A Gareth Edwards film
0.53 - 0.54: Aaron Taylor-Johnson 
0.54 - 0.56: Ken Watanabe
0.57 - 0.59: Elizabeth Olsen
0.59 - 1.02: Juliette Binoche
1.04 - 1.06: Sally Hawkins
1.07 - 1.09: with David Strathairn 
1.09 - 1.11: and Bryan Cranston
1.11 - 1.13: Richard T. Jones   CJ Adams
1.15 - 1.16: Victor Rasuk
1.16 - 1.18: casting by Sarah Halley Finn, C.S.A
1.19 - 1.22: costumes designed by Sharen Davis
1.22 - 1.24: Visual effects supervisor Jim Rygiel
1.24 - 1.26: Visual effects producer Allen Maris
1.26 - 1.29: Sound design by Erik Aadahl and Ethan Van Der Ryn
1.29 - 1.31: Music supervisor Dave Jordan
1.31 - 1.33: Music composed and conducted by Alexandre Desplat
1.33 - 1.36: Film editor Bob Ducsay
1.36 - 1.38: Production designer Owen Paterson
1.38 - 1.41: Director of photography Seamus McGarvey, ASC, BSC
1.41 - 1.44: Executive producers Patricia Whitcher   Alex Garcia
1.44 - 1.48: Executive producers Yoshimitsu Banno   Kenji Okuhire
1.48 - 1.50: Produced by Thomas Tull
1.50 - 1.54: Produced by Jon Jashni p.g.a, Mary Parent p.g.a, Brian Rogers
1.54 - 1.57: Based on the character 'Godzilla' owned and created by TOHO Co., LTD
1.57 - 2.00: story by David Callaham 
2.02 - 2.05: Screenplay by Max Borenstein
2.05 - 2.09: Directed by Gareth Edwards
2.33 - 2.42: Godzilla

An Analysis Of A film Opening In My Chosen Genre

Inception (2010)

Genre:
This film's genre is a Science fiction/thriller. From the photo underneath, we can see that there is a  mysterious feeling when we see the waves slamming against the stones. This connotes to the film's classification on the grounds that you would regularly hope to feel anticipation and pressure when the group of audience do not recognise what will occur next.

Narrative:

When we at first observe the hero in the start of the film opening, clearly he is ignorant of his area and he turns upward to get an impression of where he is. In the wake of attempting to get a feeling of where he was, he loses awareness and falls asleep while lying on the ocean shore.

Character:

There is a low angle shot of what resembles a beach police officer who is equipped with a shotgun. This means he has high  dominance and higher power as it would appear that he is going to shoot the man who is laying level on the shore close to the ocean.

Atmosphere:

This film opening has a very tense atmosphere which is depicted through the fierce, smashing waves along the shore and when the male police-like character approaches the ignorant man lying on the sandy shore.

Themes:

Not only are they betrayed by one another but they're even betrayed by themselves when their subconsciousness take on a life of their own. Cobb is dealing with a phenomenal amount of guilt. In his mind—and it's his mind that sets forth a lot of the action in Inception—he effectively killed his wife and brought a parentless world upon his children.

Setting:

At the beginning of the sequence the first shot we see is a close up of the waves crashing. This highlights that the area is rough and dangerous and nobody should enter the waters. The waves are flowing along with the foam splashing into the air and the brown rocks also displayed in the background. It also has an impact on the audience which makes them feel scared, thinking someone is hurt.

Sound:

There is wave sound that adds audio depth to the scene, and shows nothing but the waves. The waves are very tranquil and calming, perhaps hinting towards the calm before the storm that will come later in the scene. However, the music conveys a sound of wind mix in with instruments creating quite a suspicious atmosphere as well as confusion to whats going on.

Our Chosen Genre & Research

The genre that I have picked in my group for our own film opening is Thriller. Our group and I picked this kind since we feel that our arrangement for our story line would fit in well inside the Thriller classification. Likewise, we enjoyed the possibility of one of the  generic conventions that you would normally find in a Thriller film, that is to state that the principle point of a Thriller film is to make tension and excitement for the gathering of people so that the audience would be ignorant of what would occur next. This would keep the gathering of people firmly in their seat all through the film as they would need to continue watching to discover what occurs in the film.

There are several characteristics inside a Thriller film. A major one amongst the most vital of these is suspense.

Tension for the watcher is the point at which they feel a feeling of reckoning, pressure and nervousness. This implies the audience of people feels anxious of what is or may occur in the story and tension implies that the watcher can't distinguish what is going to happen which thus makes the film additionally fascinating and exciting.
In most thriller movies, tension is regularly connected with expectation and uneasiness with suspicion of the ending of the film that there will be a cheerful ending for the hero characters.
Other different characteristics include themes, characters, story & setting.

For Example,

Shutter Island (2010)

By recognising what the Thriller genre is about and what it comprises of, it will help me while making my own particular film opening by permitting me to have the right information.

Our Opening Re-make

Our group and I chose to make a re-make of a film opening keeping in mind the end goal to enhance our insight into film openings additionally, in light of the fact that we needed to perceive how titles ought to be utilised accurately and different conventions that ought to typically be in a film opening.
By making a re-make of a film opening, it will help me by permitting me to have the  adequate knowledge of generic conventions and titles with the goal that I can apply my insight to when I make my own film opening to make it resemble a professional film opening.

Differences Between Mainstream & Independent Films

Independent Films

Mainstream films are described as films that are widely released in cinemas, examples of this would be Hollywood movies and blockbuster movies. Typical Mainstream movies are released in cinemas for a short period of time and are commercialised to attract customers and are then released for home use and sold in usually popular stores.

Independent films are described as films that a produced outside a major film studio, independent films are usually distinguished both by the style and the artistic way the director chooses to show them. Independent films have a considerably lower budget than Mainstream films. Independent films tend to have a limited release and are heard of by word of mouth usually and reach out to specific audiences.

Characteristics of Mainstream Films: 

• The genre is mainly specific and has gritty graphics.
• Less titles and less personnel due to low budget of the film.
• Titles don't distract the viewer from what they need to see.
• Mainly distributed by a major studio for example Warner Bros, Sony, Universal and many more.
• Star marketing, brand/franchise is done to a excellent standard  for example Spectre.
• Commercial success 
• High production values for example different types of camera's used, motion capture etc.  

Characteristics of Independent Films:

• Small budget as well as less well known actors.
• Hardly use establishing shots in their opening.
• They provide clear explanations of their motivation.
• A lot of close up shots are often used which shows connotations of what or how the characters feeling or thinking. 
• Majority may have many characters with no stars. 
• Normally contains a lot of flashbacks and dream sequences.

SPECTRE (2015)

AMERICAN HONEY (2016)

By investigating into the differences between mainstream and independent films, it will help me when creating my own film opening by allowing me to know how to structure and plan the film opening. Also, to make sure that I don't include irrelevant features in my final film opening. 

Film Opening & Audiences

 FILM OPENING 

The purpose of a film opening is quite similar to a title sequence as credits and some titles are included. However, an opening normally sets a scene of the film with an establishing shot, this also helps the audience of knowing what genre it is. The film opening also gives us an insight to the film and what it could be about and the type of character they expect to see. 

THE STORY/THE FILM OPENING 

An establishing shot also helps to tell the audience where and how the story is starting and what the genre could be. The film opening can also establish the main character through the film opening with sequence of long shots, mid shot, and close up shots which can attract the audience to find out who the characters are.

HYPODERMIC NEEDLE THEORY

The Hypodermic Needle Theory is a linear communication theory which suggests that media messages are injected directly into the brains of a passive audience. It suggests that we’re all the same and we all respond to media messages in the same way. 

The theory suggests that media is absorbed by the general public, however opinion leaders are the ones that pass on their own thoughts and ideas about the media that they just absorbed. The theory assumes that the majority of the audience is passive, and therefore simply listens to what they’re told and believe in whatever they see or hear in the media. The Minority of the audience is active and take their time to reach their own opinion on the media, and therefore pass it on. The image above gives a visual representation of the idea.

MALE GAZE THEORY 

The Male Gaze, developed by feminist, Laura Mulvey describes how the audience, or viewer, is put into the perspective of a heterosexual male. Mulvey believes that women should enjoy the attention of attracting the gaze, and put themselves in positions to be looked at. The concept of ‘the gaze’ is one that deals with how an audience views the people/person presented. Mulvey states that in film women are typically the objects, rather than the possessors, of gaze because the control of the camera (and thus the gaze) comes from factors such as the as the assumption of heterosexual men as the default target audience for most film genres.

TARGET AUDIENCE QUESTIONNAIRE

Inglourious Basterd

In inglorious basterd, the director chose not to display any titles in his film opening. The reason for this was because he wanted the story to start without giving the audience any time to predict what to expect in the film. The director did this because he wanted the audience to get a clear view of where the first scene is taking place and how one thing leads on to a disaster leaving the audience traumatised.

Making A Film With Jelly Babies

We decided to conduct the jelly baby experiment to give us an idea of where the film title and the titles of the people who help produce the film such as the producers and when they should be introduced. Also, by using these jelly babies it allowed us to get a feel for what a film opening should be like.

 How will it help you make your own film? - This will help us make our film as it gives us in insight into what a film opening is like and where specific titles should go  and where titles such as institutional logo's should go.

The Generic Conventions In Film Openings

 Generic Conventions

Generic conventions will be seen in the opening and most of the time will be incredibly obvious.

Toy Story (Genre Giveaways)

• Brightly coloured titles 
• Friendly; calm music 
• "Toy" -  Family & children orientated 
• Non-diegetic - song is about friendship 
• Diegetic - dialogue is the child exchanging words with the toys 
• Mise - play

The Shining (Psychological Thriller

• Non-diegetic music (scary; intimidating & eerie)
• Titles shown as credits - unconventional & simplistic 
• High angle view of car (makes the car look vulnerable)
• Audience has to watch it to understand it.

Superbad (Comedy)

• Non - diegetic music - funky; upbeat
• Narrative - dancing comical 
• Colours - bright & vibrant 

Dawn Of The Dead (Genre Giveaways) 

• Blood and gore depicts horror 
• Music - about being scared about something coming around 
• Font style - Smeary blood writing 
• Diegetic sound - Screams & mews reporters 

Drive - (Genre Giveaways)

• Dark background 
• Not much giveaways 
• A lot of lowkey lighting used 
• Make the audience want to know 

The Vow - Genre Giveaways 

• The title "The Vow" 
• Singing "I can do anything for love"
• Quite slow pace editing
• Connotations of romance were portrayed 

Impact Of Certification

 Film affirmation are chosen and granted by the British Board of Film Classification, with a specific end goal to shield youngsters from unacceptable and even harmful content in movies and recordings and to give customers data they may require about a specific film or video before choosing whether or not to view it, the BBFC looks at and age rates movies and recordings before they are discharged.

The BBFC watches films and videos all the way through and awards an age rating and insight to each one. They reach an age rating by applying the standards and criteria. They consider issues such as discrimination, drugs, horror, dangerous and easily imitable behaviour, language, nudity, sex and violence when making decisions. The theme of the work is also taken into consideration. They also consider context, the tone and likely impact of a work on the audience.

According to the BBFC "The Woman In Black" was considered the film to be on the border between the 12A and 15 categories, because of the number of scenes of supernatural horror and threat in which the ghost of the 'woman in black', plus the ghosts of her victims, appear to and threaten the central character and others. Therefore several factors needed to be considered by the BBFC before a decision on the final category for the film could be made. When this decision was made it meant that children who were 12 had to go and watch this movie with an adult which some children won't feel comfortable with, going to watch a movie with an adult but rather prefer going with their friends. 

The Lego Movie was once a U however, it then got changed to a PG due to the following reasons according to the BBFC. There are lots of fight sequences in which the good characters take on various baddies, including Lego robots and Lego skeletons. The Lego figures kick and punch at each other, while leaping around in fantastical style. Very few of the blows are clearly seen to land and all the action involves toy figures rather than humans. Occasionally the heads of the Lego figures pop off during fights, and one character's head is knocked off by a flying coin but continues to talk to his friends. Other sequences have science fiction space ships and robots shooting laser beams at others, causing explosions and crashes. No one is seen to get hurt and the fact that all the fighting involves animated toy figures means that the fantasy nature of the violence is very clear. These were all analysed by the BBFC therefore, making them come to a decision to change the certificate of the film.

This will help me create my own film because it will help me acknowledge what I should and shouldn't  include in my film in correlation to my target audience and the certificate of it.

Cetification In Films

Film Classification

The British Board of Film Classification, or BBFC is responsible for efficient classifications of cinema films. The stated information advises the public on suitability of content, allowing appropriate viewing choices without restricting freedom.
 

U (Universal)
Suitable for all
A U film should be suitable for audiences aged four years and over, although it is impossible to predict what might upset any child. A ‘U’ film should be suitable for audiences aged four years and over. ‘U’ films should be set within a positive moral framework and should offer reassuring correction to any violence, threat or horror.

PG (Parental Guidance)
General viewing, but some scenes may be unsuitable for young children
Unaccompanied children of any age may watch. A ‘PG’ film should not disturb a child aged around eight or older. However, parents are advised to consider whether the content may upset younger ones or more sensitive children.

12A/12
Suitable for 12 years and over
The same criteria are also used to classify works at ‘12A’ and ‘12’. These categories are awarded where the material is suitable, in general, only for those aged 12 and over. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them. The ‘12A’ category exists only for cinema films. No one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult, and films classified ‘12A’ are not recommended for a child below 12. An adult may take a younger child if, in their judgement, the film is suitable for that child.  

15
Suitable only for 15 years and over.
No one younger than 15 may see a ‘15’ film in a cinema. No one younger than 15 may rent or buy a ‘15’ rated video work.

18
Suitable only for adults.
No person under the age of 18 may view an ‘18’ film in a cinema., also no-one younger than 18 may rent or buy an ‘18’ rated video. Human Rights Act 1998, BBFC's ‘18’ classification allows rational freedom for adult viewing. Exceptions are possible where viewing material breaches the criminal law, inappropriate behaviour for instance, portrayal of drug abuse, sexual assault, or violence, or where explicit sexual content cannot be justified by context.

This will help me create my own film in various ways, it can help me know the demographic of the audience who will be viewing my film and what not to put in my film so that it will be sutitable for not only the vast majority of adults who are 18 and above but for those who are 18 and below.