My Own Institutional Logo For Our Production Company

I chose to plan this logo like this since it passes on the polo shirt outline of the primary concentration of our production company name, however additionally, it looks stylishly and appealing. It also depicts our company extremely well since you can clearly observe the logo and it is straight to the point.

Research On Institutional Logos

With regards to mainstream and independent institutional logos, there are a few contrasts. Mainstream logos have a tendency to have proof of high spending plans and are generally very complicated which mirrors the cost that has been put into delivering the logos. Independent logos, in any case, have a tendency to be still pictures that still have an expert look however are obviously identifiable to be created on a low spending plan and set aside a shorter opportunity to deliver than that of a mainstream institutional logos.

Examples Of Mainstream Logos

 20th Century Fox

Movies that have been made by this production company, and have this logo, have a tendency to have motion which depicts the high spending budget that these companies have. Likewise, this company has utilised special effects to make a recreation of this text which is sat on top of a wooden stage. The utilisation of special effects as opposed to basic motion or animation, means the polished skill and high calibre of their production company.

Universal

This is the institutional logo of Universal Pictures which was made in 2012 and it was the first form of this logo to have CGI where the light rises up out of the globe, gradually uncovering the continents. The name Universal shows up in gold and white lettering. The utilisation of CGI in this logo introduction indicates that Universal have high production values and are consequently ready to make an energised picture utilising computer illustrations. This makes the logo look energising and further lures watchers to bear on watching the film.

Examples of independent logos:

Film 4 

This is the institutional logo for Film 4 Productions. Film 4 is a free British organisation that is in the custody of Channel 4 Television Corporation and it has added to a considerable measure of movies that have been made in the United Kingdom. This logo highlights a strong shading foundation with white lettering on it. The white lettering of "FILM" makes it emerge in light of the fact that it is effectively separated from the red shading foundation. In any case, this logo, alongside no movement and no motion, demonstrates this is an expert looking outline, which proposes that it has been made in a top of the line studio regardless of it most likely being made on a low spending plan.

Warp Films

  

Warp Films is an independent film and television production company based in Sheffield & London, UK, with a further affiliated company Warp Films Australia based in Melbourne, Australia. This is the institutional logo for 'WARP FILMS'. This logo also highlights a strong shading foundation with white lettering on it. The white lettering of   'WARPFILMS' makes it emerge in light of the fact that it is effectively separating from the black background. It also has a unique shape to it and would look admirable in the eyes of children due to how the shape of the logo was produced.

By investigating into various mainstream and independent institutional logos, it will help me while making my own film opening by permitting me to know the typical design of an institutional logo so it will help me to make an expert looking logo that suits the kind of production organisation that our group will be.

Our Production Company

Our group were given the decision whether to be either a mainstream or a independent company. We have chosen to be a independent company since we don't have adequate funds to be fit for being a mainstream company. Likewise, this implies we can't include star names or top notch cameras. Furthermore, this won't influence the film that much as we are hoping to make a coarse autonomous film. Additionally, we have restricted promoting and the conveyance of our film will be very constrained as it would not have the capacity to be distributed onto multiplex silver screens. 

Since we don't have high creation values or huge name on-screen characters in our film, we will focus on our film towards a particular target group of onlookers and age go which will be 15-25 year old gents. 

We will resemble Warp Films since they are additionally a independent film company; so along these lines, we will make our film have a gritty vibe to it and we will point our film at a specific group of people which is basically the kind of group of audience independent  companies point their movies at. 

By knowing how our  production company will function, it will permit us to remain centred and ensure that we don't do anything that we shouldn't do that is not possible.

 

Films That Have Influenced Me

For this task, I am going to be talking about the films that have influenced me for my film opening. I am going to look at what ideas they have given me and summarise how I could use these ideas for my sequence.

DEADPOOL (2016)

Deadpool is a mainstream action film that has hugely influenced my ideas towards choosing the genre of my film. I like how it is an action film, but also has a twist of comedy to it because I feel that it makes the film opening more fun to watch as well as intriguing. Its given me ideas on themes as to what lighting to use as it looks quite natural and dull but it suits the genre well. I have gathered ideas about slowly revealing the scene as in Deadpool it begins with lots of close ups and by the end of the film opening, you get to see what the whole picture is. I think this is an interesting of introducing the film and gets the audience intrigued by slowly introducing the scene. It has also given me ideas on location, as to film in city-like location as that is often a popular sort of location for action films. The pace is very slow and calm making the situation seem less serious, bringing out that aspect of comedy.

SPECTRE (2015)

SPECTRE was the 24th installment in the James Bond film series and the 26th overall. James Bond was portrayed in this film by Daniel Craig and it was his fourth performance playing as James Bond. 

In the film, Bond was pitted against a worldwide criminal syndicate corporation named "SPECTRE" and against their leader, Ernst Stavro Blofeld, who was unveiled to be Bond's adoptive brother as he attempted to obstruct his plan to launch a global surveillance network and discovered Spectre and Blofeld were behind the events of the previous three films.

When I watched SPECTRE for the first time when it was released, I really enjoyed it because I like watching action films that have some sort of challenge and explosions and general action. I like the suspense and tension that is given off by these types of films.

SPECTRE attracted its audience through several successful marketing campaigns. These include several product placements by Sony. 

For example, they partnered with Belverdere vodka with the vodka being part of the film in exchange for publicity of the film and the vodka. Also, Aston Martin specifically made an exculsive Aston Martin DB10 - only 10 of them were built. Eight of the 10 cars that were built, were featured in the film and two more were built for promotional purposes. 

Conclusion

By doing this task I have mentioned some points about the ideas I have gathered from other sources and discussed how I could use them in my film opening. This has helped me overview my ideas and begin to develop a storyline from it.

Extra Research On My Genre & Audience

For this task, I am going to do my own independent research on genre and audience to get some primary information. I have decided to do a questionnaire about what genres people like, and what they expect to see in a film of that genre. I am hoping this will help give me an idea of what genre to choose as I will see what people like about them and therefore I will see what I could possibly include in my film opening.

Questionnaire

I created the questionnaire online using survey monkey. I wanted to find out what sort of content people would like to see from a thriller movie. For this question, the option for 'tension' was by far the highest answer as everyone but three people chose this. I expected this because thriller is all about thrilling the audience causing a reaction to what they are watching by surprising them, causing emotion, or scaring them. To jump scare an audience, the best way to do this is to build up tension which every thriller film that I know of does. If I were to do this genre I will definitely involve tension in some way as I think this is a good way to draw in an audience and this is what most people would expect to see in a thriller.  

  

Everyone chose each of the options and there are quite a few that have only one choice which was 'investigations', 'a natural disaster', a hero or villain, and 'view the story from a characters perspective'. This has helped me for my research as I now know that these are not so relevant to include in my film opening so it isn't important to include them. I also now know that I must definitely include tension if I go along with this genre. 

  By doing this questionnaire, I have found out so much of what ideas and what aspects people prefer so I know what people expect to see from my film opening and what people want to see. Also these are reliable results as they come from a primary source. This has helped me a lot with nailing down what ideas are best and have also helped me to analyse each genre and to decide what genre to choose. Also this has helped me find out about what sort of audiences like my ideas so I know what route to go down depending on who I am targeting my film at.

A Timeline Of Titles From A Film In My Chosen Genre

For this assignment I will make a course of events of titles particularly from the genre I have decided for my film opening which is a Thriller. I have chosen to look at the Godzilla film opening (2014) in light of the fact that I haven't watched this movie before and it will be interesting for me to find out how the titles would run. 

0.04 - 0.17: Warner Bros. animation
0.19 - 0.33: Legendary animation
0.40 - 0.43: Warner bros pictures and legendary pictures presents
0.44 - 0.47: A legendary pictures production
0.50 - 0.52: A Gareth Edwards film
0.53 - 0.54: Aaron Taylor-Johnson 
0.54 - 0.56: Ken Watanabe
0.57 - 0.59: Elizabeth Olsen
0.59 - 1.02: Juliette Binoche
1.04 - 1.06: Sally Hawkins
1.07 - 1.09: with David Strathairn 
1.09 - 1.11: and Bryan Cranston
1.11 - 1.13: Richard T. Jones   CJ Adams
1.15 - 1.16: Victor Rasuk
1.16 - 1.18: casting by Sarah Halley Finn, C.S.A
1.19 - 1.22: costumes designed by Sharen Davis
1.22 - 1.24: Visual effects supervisor Jim Rygiel
1.24 - 1.26: Visual effects producer Allen Maris
1.26 - 1.29: Sound design by Erik Aadahl and Ethan Van Der Ryn
1.29 - 1.31: Music supervisor Dave Jordan
1.31 - 1.33: Music composed and conducted by Alexandre Desplat
1.33 - 1.36: Film editor Bob Ducsay
1.36 - 1.38: Production designer Owen Paterson
1.38 - 1.41: Director of photography Seamus McGarvey, ASC, BSC
1.41 - 1.44: Executive producers Patricia Whitcher   Alex Garcia
1.44 - 1.48: Executive producers Yoshimitsu Banno   Kenji Okuhire
1.48 - 1.50: Produced by Thomas Tull
1.50 - 1.54: Produced by Jon Jashni p.g.a, Mary Parent p.g.a, Brian Rogers
1.54 - 1.57: Based on the character 'Godzilla' owned and created by TOHO Co., LTD
1.57 - 2.00: story by David Callaham 
2.02 - 2.05: Screenplay by Max Borenstein
2.05 - 2.09: Directed by Gareth Edwards
2.33 - 2.42: Godzilla

An Analysis Of A film Opening In My Chosen Genre

Inception (2010)

Genre:
This film's genre is a Science fiction/thriller. From the photo underneath, we can see that there is a  mysterious feeling when we see the waves slamming against the stones. This connotes to the film's classification on the grounds that you would regularly hope to feel anticipation and pressure when the group of audience do not recognise what will occur next.

Narrative:

When we at first observe the hero in the start of the film opening, clearly he is ignorant of his area and he turns upward to get an impression of where he is. In the wake of attempting to get a feeling of where he was, he loses awareness and falls asleep while lying on the ocean shore.

Character:

There is a low angle shot of what resembles a beach police officer who is equipped with a shotgun. This means he has high  dominance and higher power as it would appear that he is going to shoot the man who is laying level on the shore close to the ocean.

Atmosphere:

This film opening has a very tense atmosphere which is depicted through the fierce, smashing waves along the shore and when the male police-like character approaches the ignorant man lying on the sandy shore.

Themes:

Not only are they betrayed by one another but they're even betrayed by themselves when their subconsciousness take on a life of their own. Cobb is dealing with a phenomenal amount of guilt. In his mind—and it's his mind that sets forth a lot of the action in Inception—he effectively killed his wife and brought a parentless world upon his children.

Setting:

At the beginning of the sequence the first shot we see is a close up of the waves crashing. This highlights that the area is rough and dangerous and nobody should enter the waters. The waves are flowing along with the foam splashing into the air and the brown rocks also displayed in the background. It also has an impact on the audience which makes them feel scared, thinking someone is hurt.

Sound:

There is wave sound that adds audio depth to the scene, and shows nothing but the waves. The waves are very tranquil and calming, perhaps hinting towards the calm before the storm that will come later in the scene. However, the music conveys a sound of wind mix in with instruments creating quite a suspicious atmosphere as well as confusion to whats going on.